Learn How to Hire, Motivate & Market for the Different Generations with Phil Cooper
Trenton, NJ – Learning how to bridge the generational gap is quickly becoming a heated topic for businesses across the country. With five generations in the workforce today, learning to get everyone on the same page is posing a bit of a challenge.
From the Baby Boomers who aren’t ready to retire to the Gen Xers who have been patiently waiting for their turn at leadership, to the Millennials who are eager to advance or job hop, finding the right balance for your team is important.
According to Gallup research, “millennials are more likely than the previous generation to say that development opportunities and ‘quality of manager’ are extremely important in a new job.”
With millennials leading 75% of the workforce by 2025 according to Forbes, now is the time to find the ways to properly motivate the generations and leaders in your business.
“What each generation should do is be thinking about, ‘what value does this other person in this other generation bring to our department?’” said Paul Walters, during a Called to Coach Podcast for Gallup. “Given their youth, what value does that actually add? And if I'm thinking about someone who is older, what does that experience -- what value does that bring to the company?”
Fortunately, PestWorld 2021 attendees can sit-in on a Thought Leaders Session titled “Bridging Generations” on November 4, 2021, with Evolve YT CEO and creator, Phil Cooper.
The two-part session will tackle the difficulties associated with multigenerational workforces, how to motivate, hire and market to the varying generations. Attendees can expect to learn how to find and hire quality talent while addressing generational differences, how to properly adapt your marketing channels by generations as well as how supervisors can better approach their generational teams to enhance employee satisfaction scores.
“Leading a team is hard but leading a successful team is even harder,” Cooper said. “With five different generations in the workforce today, navigating the differences can pose difficulties for managers. I’m eager to present various tactics and tools that supervisors can use to motivate their team, improve employee morale and have their direct reports working seamlessly together towards a common goal.”
Not only will Cooper discuss ways to bridge the generational gap at your business, but he will also address the ways to market to your customers based on their generational preferences.
“We all know generational differences exist, but we don’t recognize the problems they create, nor do we try to find solutions to fix them. This is where businesses fall short,” Cooper said. “We need to acknowledge the differences and tailor our messaging, marketing and job listings to appeal to the ideal customer or employee we are searching for.”
Cooper is elated to be able to share his experience, knowledge, and passion for building businesses with the attendees at PestWorld.
“I’m honored to be able to speak at PestWorld this year,” he said. “I’m looking forward to helping companies understand the challenges they are facing, how they can address them and continue to move forward with their success.”
Cooper explained that even though companies may believe having multiple generations creates problems in their business, it is in fact a benefit to having multiple generations in one company.
“When we learn to understand the different generations, expectations and how to communication properly with them, your team will be poised for great success. Each generation provides a unique set of insights and when they all come together it’s a recipe for success.”
Cooper’s two-part PestWorld session is held on November 4th at 1:30 – 2:45 p.m. and 3:00 – 4:15 p.m. For more information on Bridging Generations or any other Evolve YT Supervisor Development courses, click here.
# # #