Who We Are

Phil Cooper spent most of his professional career as a second-generation owner of Cooper Pest Solutions, running alongside his brother Richard Cooper, a world-renowned entomologist. Along the way Phil experienced the bruises of a family business along with the incredible rewards, growing it from seven employees to 110, becoming the 54th largest company out of 20,000 pest control companies nationwide.

Along the way, the company won many awards to include, The NJ Family Business of the Year and Innovator of the Year. Despite the success, Phil knew his company had hit the ceiling. In 2015 he was introduced to EOS and learned how a complete system can supercharge a business. Cooper Pest went from single digit growth to 20 percent plus growth and greater earnings, leading to an acquisition by Terminix in 2018, securing his families future.

Phil now helps fellow business owners get what they want from their businesses. He does this by helping them bring clarity to their vision, getting their leaders 100% on the same page to achieve every part of their vision.

He does this through the implementation of the Entrepreneurial Operating System® (EOS), getting organizations 100% strong in a complete system that focuses on Vision, People, Data, Issues, Processes and Traction combined with simple tools to develop the team.   

While execution of the vision is fundamental, Phil also believes in a second component, the development of the talent pool to scale the business.  He has taken timeless leadership lessons and created a unique process where students attend classes and apply their learnings to their everyday jobs within their current organization. The process develops current leaders and builds the bench by vetting aspiring leaders so organizations can identity and develop their future leadership pool quicker, faster, reducing mistakes.

Phil’s passion to excellence, teaching and coaching make up his implementation style. Phil’s combines his knowledge of service-based companies with his extensive network of subject matter experts as a foundation to bring EOS and the classes to life. His energy exudes to each team he works with making every session powerful, bringing Vision, Traction, Healthy to each organization he works with.

When Phil is not working, he can be found cycling. Cycling is both a passion of his as well as a platform Phil uses to help raise money for Multiple Sclerosis (MS), Runaway Children and other charitable organizations. These charitable events all stem off his bike ride across the country in 2012 when he rode from Virginia to San Francisco raising money for MS.

Writing has long been a passion for Crystal. Since she was a young girl, her face could always be found inside of a book or writing within her journals. Phil Cooper, CEO of Evolve YT, describes her, “as one of his rock stars on his great team.” Her ability to take concepts and transform them into words, to build images in the reader’s mind, allows her to generate amazing content for Evolve YT and the other TRNZ4m brands.

As she entered high school, Crystal decided to take her passion for writing and explore options that would lead her into a career. She soon found a love for journalism and quickly become the Editor for her high school newspaper and copy writer for her school yearbook.

Harnessing her drive, she pushed it full force entering Stockton University in 2004 to pursue a degree in Communications. During her time at Stockton, she had an internship with her local newspaper, The Times-Beacon. She was thrown into the busy and deadline-driven world of journalism where she flourished. Her writing styles would adapt to whatever she was covering; hard-news, feature stories or fluff as they would call the fun, lighthearted news. During her time at the Times-Beacon, she wrote hundreds of articles, including front page news for their sister papers the Asbury Park Press and the Courier Post.

Upon graduating from Stockton University in 2008 with a Bachelor of Arts in Communications with the Program Distinction honor, she took a seasonal position at another local newspaper, called The Sandpaper where she covered a variety of newsworthy events.

Years later, her passion for writing continues but with new challenges. In 2016, Crystal joined the BedBug Central team where she was responsible for public relations and content marketing. This position challenged Crystal’s ability to adapt her writing styles to cover a multitude of different requests. From blogs to research papers and press releases to social media posts, Crystal enjoys the ability to change her writing styles on a day-to-day basis covering varying topics within the pest management industry.

Crystal continues to pursue her passion for writing at Evolve YT and thoroughly enjoys seeing her work in print throughout the industry. Currently, she is hands-on with both the marketing duties and public relation aspects of Evolve YT including content creation, videography, photography, graphics, and web design. She loves being a part of a caring and dedicated team where she can allow her creativity to soar. Crystal currently resides in Little Egg Harbor, NJ with her husband Tim, son Connor and daughter Savannah.